The roadmap you need to start, build, and grow a thriving stationery business.
The Stationery Academy
Everything I've learned. Everything I wish I'd had. All of it, finally yours.
enrollment closes september 22
enroll now
You may be new to design.
You may be new to business.
Maybe you're new to everything.
Or you're just filling in the gaps.
I built The Stationery Academy for you.
When I launched the original Stationery Academy, I poured everything I knew into it. And it worked— hundreds of stationers built real businesses from it. But I kept teaching, kept coaching, and kept learning from every single student who came through.
So I did something a little crazy: I started over. I rebuilt every lesson, every video, every resource—with years of additional experience and a completely new framework.
Same heart. Same community. Entirely new content.
enroll now
— Emily
This is the BEST course I’ve ever done!”
Read more student stories —
Elisabeth takes the nerves away of learning something new. It is 100% worth it for all the resources, the lessons, and the community.
“
The freedom to work the hours that work for you
Imagine building a stationery business that actually supports your life.
This is what's waiting for you on the other side of The Stationery Academy.
Full creative control over your designs and your client experience
A pricing structure that actually reflects the value of your work
A workflow that makes you look like the professional you are
Clients who get it—and who refer everyone they know
One where ideal clients fill your inbox. Where you know exactly what to charge—and feel confident saying it out loud. Where your workflow is so focused that referrals just happen.
Where you open your laptop on a Tuesday afternoon and think: I built this. I did this.
You're doing this alone and could really use a community that gets it
If any of this sounds familiar, you're in the right place.
You know your pricing is too low—you just don't know how to fix it without losing everyone
You're getting inquiries but something in your process keeps causing clients to go quiet
You've been piecing things together from YouTube and blog posts, and it's exhausting
You're spending hours in Adobe trying to figure it out, when you'd rather just be designing
You want a real website that attracts the clients you actually want, not just any inquiry
The Stationery Academy was built for exactly this. Whether you're just getting started or you've been designing for years and need to level up—there is a place for you here.
enroll now
over 100 pages of activities and resources to guide you through the course
Step-by-step video lessons walking you through *literally* every step of starting and growing a stationery business. No gate-keeping!
Access to The Stationery Template Library with dozens of plug & play designs
Invitation to our private community for support, feedback, and just plain ol' friendship
8 weeks of Coaching Calls with Elisabeth to unpack the course lessons, answer your questions, and set you up for success
70+ video lessons
50+ design templates
interactive workbook
ongoing coaching
community support
100+ page workbook with activities and resources to guide you through the course
the stationery academy
The Stationery Academy 2.0
Introducing
A complete education in stationery design and business—rebuilt from the ground up, with two dedicated schools of learning, all-new video content, and the complete roadmap to take you from dreaming of being a six figure stationer... to actually being one.
enroll now
- What your design style actually is and how to build a portfolio around it
- The fundamentals of color, typography, and composition that make designs feel professional
- How to navigate Adobe with confidence, so software stops being the thing holding you back
- How to source artwork that elevates your designs, even if you don't consider yourself an artist
2026 is the year you
Before you can build a thriving stationery business, you need to feel truly confident in your designs. I created Design School to give you that foundation—from developing your signature style all the way through the technical skills to bringing your vision to life.
OUTCOMES
Design School
- What your design style actually is and how to build a portfolio around it
- The fundamentals of color, typography, and composition that make designs feel professional
- How to navigate Adobe with confidence, so software stops being the thing holding you back
- How to source artwork that elevates your designs, even if you don't consider yourself an artist
what's included:
Color Theory
Learn how to build palettes that work, understand color relationships, and make confident color decisions for every client suite.
Sourcing Artwork
How to find, license, and use artwork in your designs—even if you've never picked up a paintbrush.
Signature Style
Discover your aesthetic and learn how to design consistently within it. I walk you through an overview of design styles and how to work with each one.
Typography
Font pairing, hierarchy, readability, and how to use type as a design element—not just a placeholder for words.
Design Foundations
The vocabulary and visual principles every stationer needs to know—design terminology and an overview of the platforms I use and recommend.
Adobe Deep Dive
A thorough, practical walkthrough of the Adobe tools I use every day—from setting up files and organizing your workspace to formatting, colors, and libraries. I've taught this to hundreds of students, and I promise: you'll finally feel at home here.
- How to set up your business the right way from the start—so you're not undoing mistakes later
- A brand and website that attract the clients you actually want to work with
- How to price your work profitably—and how to raise those prices over time
- A client workflow that feels organized, professional, and referral-worthy
- How to design, produce, and deliver stationery suites start to finish
- Marketing strategies that actually bring in inquiries
- A plan for scaling when you're ready to grow beyond the day-to-day
2026 is the year you
Design skills will get you started. Business skills will keep you going—and growing. I built Stationery Business School to cover everything from your LLC to your luxury market strategy, in the order you actually need it.
OUTCOMES
Stationery Business School
what's included:
Your Website, Done Right
I redesigned this entire section from scratch. We cover strategy, copy, and a full step-by-step Showit build—so your website becomes your best salesperson. Homepage, services, about, contact, and SEO so clients can actually find you.
Setting Up Your Business
Name it, register it, set it up for financial success. I walk you through everything from your business name and LLC to your banking, bookkeeping system, Google setup, and wholesale vendor accounts.
Building Your Brand
Define your niche, develop your visual identity, and craft a brand voice that makes the right clients immediately feel like you're their person. This is where you stop blending in.
Printing & Production
The Custom Design Process
The full design workflow from sample kits through final approval. Consultations, wording and etiquette, the invitation design process, embellishments, mockups, proofing forms, revisions, and getting that final client sign-off. I cover every step because every step matters.
Pricing for Profit
No more guessing. I build your pricing with you from the ground up — starting with your mindset, moving through profit margins and the pricing formula, and landing on a structure that works for your market and your life. Plus: when and how to raise your prices without losing your clients.
Client Onboarding
From the first inquiry to the signed contract — how to handle leads, run a sales call, send proposals that convert, write bulletproof contracts, and create an onboarding experience clients rave about. I added a whole lesson on sales calls to this version because it was one of the biggest gaps in the original.
Workflows & Systems
I pulled all of the Dubsado and Trello content out of the places it was scattered throughout the original course and built it a proper home. Get your systems set up the right way, organize your files, and create a workflow for managing leads so nothing falls through the cracks.
How to prepare, export, and place print orders the right way — across digital, letterpress, foil, die cut, and more. I share my go-to vendors, exclusive discount codes, and how I do a quality check so reprints become a thing of the past.
Assembly & Mailing
From wax seals to belly bands to postage — how to assemble suites beautifully and how I handle mailing for my clients.
Marketing & Building Your Clientele
The sales and marketing fundamentals every stationer needs: understanding your ideal client, how to build a portfolio from scratch, social media strategy, Pinterest, building multiple revenue streams, upselling, and how to grow into the luxury wedding market.
Scaling Beyond $100k
This module is for the stationers who are ready to think bigger and stop doing everything themselves. I cover the 10x mindset, how to get your time back, and a step-by-step guide to hiring and leading a team — because I've done it, and I can show you exactly how.
It works. Here's proof.
From 'I don’t think I can do this' to planning to go full-time.
Before TSA, Tori wasn't sure stationery could actually become a career. After the course, she had a concrete plan — and she's now mapping out her transition.
Tori • @toribilasart
From zero to $40k in her first year.
She started TSA not knowing how to register an LLC or navigate Adobe. Twelve months later she'd hit $40k in revenue — way past her original goal of $4k.
Caroline • @wordforworddesigns
Read All Alumni stories
the COACHING vault
with the best in the industry
value: $2,900
You'll get access to over 30 recorded coaching calls from previous TSA rounds. We've had so many incredible guest speakers -- you'll want to binge these!
Covering topics like...
Growing on Etsy
Wedding Show Success
The Marketing Trifecta
Meta Ads for Stationers
Wedding Day Paper
Pinterest Best Practices
SEO for Stationers
Live Wedding Painting
Using Canva for Social
Luxury Design Process
Selling Digital Templates
Semi-Custom Success
Networking with Planners
Growing on TikTok
Bookkeeping for Small Biz
Dubsado Forms & Flows
Everything you need. Nothing you don't.
Two schools of learning
Design School and Stationery Business School—each built to go deep. All content is brand new with all-new video lessons recorded from scratch.
Weekly live Q&As with me
Every week, I host a live Q&A session where we unpack the content, work through your questions, and make sure you're making real progress—not just watching videos. Sessions are recorded if you can't make it live.
A workbook that works as hard as you do
Over 100 pages of activities, checklists, guides, and resources to help you apply what you're learning to your actual business—not just absorb it.
Cami monet
Selling Stationery Products Online + In Store
PLUS 3 Guest Expert Sessions
I'm bringing in three guest experts to go deep on topics I'm not the only voice on.
meredith tanton
Luxury Wedding Planner Q&A
krista jones
Build a Website that Converts to Leads
What's new in 2.0
I split the curriculum into two focused schools—Design School and Stationery Business School, so each student can focus on what they need.
Workflows and systems in one place
Dubsado and Trello used to be scattered across the original course. I pulled everything together into a dedicated module so you can get your systems set up properly from the start.
All-new videos. Everything rebuilt.
This isn't a patch on the original. I re-recorded every single lesson from scratch with fresh eyes, updated workflows, and the knowledge that comes from years of teaching this material.
The full client design process, every step
From sample kits and consultations all the way through revisions and final approval—I cover every step. Wording and etiquette, mockups, proofing forms, feedback—nothing is left out.
A completely rebuilt Design School
In the original course, design was one section of one module. I knew that wasn't enough. Design School now covers your signature style, design fundamentals, color theory, typography, a full Adobe deep-dive, sourcing artwork, and more.
Pricing with a real framework
I go deeper than ever on pricing—covering mindset, profit margins, how to structure your packages, when and how to raise your prices, and how to stop undercharging for good.
Your website, finally done right
The original course had one lesson on website design. I've expanded that into an entire module—covering strategy, copy, and a full step-by-step ShowIt build. This alone is a game-changer, and honestly it's one of the things I'm most proud of in 2.0.
THE EXTRAS
And there's more.
My goal with this course is that you are equipped with every. single. thing you need to be successful in the world of stationery. Design templates, artwork, mockup files, vendor recommendations, pricing tools, and so much more.
Use my pricing formula to build out your numbers with confidence — no more guessing. From basic invitation suites to embellishments and artwork licensing.
Pricing calculator
The course is yours to keep. Come back as many times as you need. You'll gain lifetime access to replays of all coaching calls too!
Lifetime access
A close-knit community of stationers at every stage — for feedback, support, questions, and the kind of friendship that only comes from people who truly get it. Hosted on Circle, not Facebook.
Private community (not on social media)
Plug-and-play design templates for invitations, envelopes, wedding day paper, and more — so you can start designing right away.
The Stationery Template Library
A curated list of every vendor I use, with exclusive discount codes to save you real money on printing, supplies, and more. Includes vendors in the US, Canada, UK, Australia, and Ireland.
Vendor guide with my exclusive discount codes
A library of watercolor artwork, licensed for use in your client designs. Florals, icons, crests, and more!
Licensed artwork by Emily of Hansford House Designs
I teach calligraphers, artists, and aspiring stationers how to build profitable, thriving stationery businesses — and I built mine from scratch.
With no background in graphic design, art, or business, I bootstrapped my way from an Etsy side hustle to a multiple six-figure stationery business. It didn't happen overnight. And it definitely didn't happen because I had some special advantage you don't.
It happened because I figured things out, wrote them all down, and eventually started teaching them.
The Stationery Academy started as a way to share everything I'd learned. TSA 2.0 is everything I wish I'd had when I was starting out — plus everything I've learned from years of coaching hundreds of students just like you.
You don't have to be special to do this. You just have to be committed.
And I'll be with you every step of the way.
I'm Elisabeth
From Etsy Shop Side-Gig to $500k/year
here's my story...
Barely getting by as a teacher making $50k/year
Side-gig stationer working evenings + weekends to grow
FULL TIME! Freedom, six figures, + so much creativity
Scaling, hiring, and building a sustainable business
$500/month
$1,500/month
$10k/month
$15-20k/month
2017
2019
2020
2022
Thriving, growing, and focused on my zone of genius
$40k+/month
Now
I teach calligraphers, artists, and aspiring stationers how to build profitable, thriving stationery businesses — and I built mine from scratch.
With no background in graphic design, art, or business, I bootstrapped my way from an Etsy side hustle to a multiple six-figure stationery business. It didn't happen overnight. And it definitely didn't happen because I had some special advantage you don't.
It happened because I figured things out, wrote them all down, and eventually started teaching them.
The Stationery Academy started as a way to share everything I'd learned. TSA 2.0 is everything I wish I'd had when I was starting out — plus everything I've learned from years of coaching hundreds of students just like you.
You don't have to be special to do this. You just have to be committed.
And I'll be with you every step.
— Alex, Korynne & Co.
I wouldn’t hesitate to pay for this course over and over again.
Read more student stories —
I have gotten so much value and confidence from working through it. This course has changed my mindset, my business, and my life.
“
It only takes one.
That's all it takes to make back your investment. And with the skills you'll build, the systems you'll put in place, and the community behind you — you'll book a lot more than one.
ONE. SINGLE. CLIENT.
let's do this!
1,197
one payment of
Pay yourself back with your first booked client.
ENROLL NOW
227
$
6 Monthly Payments of
most flexible
ENROLL NOW
$
Biggest Savings
Enrollment closes September 22nd
Launch Day Bonus!
enroll today ⏰
social strategy
exclusive coaching call
Sign up today & you'll be included in a special coaching session with Savannah of Creative & Caffeinated, our social media agency. Savannah will share best practices for using social media to get your business off the ground & attracting ideal clients!
Savannah
owner of creative & caffeinated
Unpack how we plan my social media posts!
How It Works
Secure your spot and claim your virtual glass of champagne in our private community. You'll get immediate access to the course portal and everything inside.
enroll now
Work through Design School and Stationery Business School at your own pace — with my weekly Q&A sessions to keep you supported and moving forward.
DIVE INTO
When those ideal client inquiries and customer orders start rolling in, you'll know exactly what to do with them.
celebrate
enroll now
I want you to feel zero risk when you enroll. Try the course for 7 days — and if it's not everything I've promised, I'll buy it back from you. No questions asked.
I'm that confident this will serve you.
100% money-back guarantee
enroll now
Building a business is not easy. But here's what I know for sure: you don't have to figure it out alone.
You won't have to piece things together from blog posts and free YouTube videos. You won't have to shoot in the dark and hope you're doing it right. You won't have to wonder why clients are ghosting you or why your bookings aren't where you want them to be.
Instead, you can follow the step-by-step path I've laid out — one that's been walked before you by hundreds of stationers who are now running the businesses they imagined.
And you'll do it alongside a community of people who are walking the same path right now.
There is space for you here. I mean that. Let's do this.
A year from now,
you will wish you started today...
Frequently Asked Questions
I'm brand new to stationery. Is this for me?
Absolutely. I start at the very beginning — registering your business, developing your brand, learning Adobe — and walk you through every step. You don't need design experience, art skills, or a business background.
I've been designing for a while. Will I still learn things?
Yes. I built this course to serve both beginners and experienced stationers. The business, pricing, marketing, and scaling content alone has transformed the businesses of designers who've been working with clients for years.
What software do I need?
You'll need a computer with access to Adobe InDesign, Illustrator, and Photoshop. I walk you through everything inside those programs from the ground up.
Will I have lifetime access?
Yes. The course is yours to keep — come back whenever you need a refresher, and you'll have access to updates as they're added.
Where is the community hosted?
Our private community lives on Circle — not Facebook or Instagram. It's an intimate, focused space built for real business conversations, not social media noise. You’re going to love it!
What does a weekly Q&A look like?
Every week I host a live session over Zoom where we dig into your questions, unpack course content, and work through real situations in your business. If you can't make it live, every session is recorded.
Do I get immediate access?
As soon as the waitlist transitions to the enrollment period, since TSA is only available during its launch period, you will get access immediately after enrolling.
Is this course beneficial for stationers outside the US?
Yes! My vendor guide includes resources for stationers in Canada, the UK, Australia, Ireland, and more. The business and design fundamentals apply everywhere.
Still on the fence?
I completely understand — every dollar you invest in your business is an important one. Reach out to my team and we'll answer your questions directly, or connect you with a TSA alumni who can tell you what the experience was really like. Email: learn@elisabethstuckey.com
Is this only for wedding stationery?
I focus primarily on wedding stationery — because it's the most lucrative and sustainable niche for building a full-time income. But the design and business skills you'll learn apply across greeting cards, event stationery, party paper, and more. I'm all about multiple streams of revenue.
I took the original TSA — is 2.0 worth it for me?
Yes, and here's why: TSA 2.0 is not just a refresh. I rebuilt everything from scratch with all-new video lessons, a brand-new framework, two dedicated schools, and significantly more depth in areas like website design, Adobe, pricing, and the full client design process. If you're serious about continuing to grow, this is the most meaningful investment you can make in your business right now. Even if some lessons are repetitive for you as an individual, I’m confident you’ll gain new learning.
let's do this!
1,197
one payment of
Pay yourself back with your first booked client.
ENROLL NOW
227
$
6 Monthly Payments of
most flexible
ENROLL NOW
$
Biggest Savings
Enrollment closes September 22nd
“Jump in without hesitation. You won’t regret it.”
— Cynthia, Articyn Boutique
© raise your words, LLC 2025
Back to Top
By purchasing the course, you agree to the Terms and Conditions