Doors are now closed until September 2025!
Your step by step guide to starting, building, and growing a thriving stationery business career
the stationery academy
watch for behind the scenes in the course!
One that gives you flexibility and freedom (both in your finances AND schedule)
Having dreamy brides booking your highest package (rather than expecting them to ghost you)
Sending off pricing proposals confidently (knowing you have the experience & quality product to back it up)
Imagine building a business that can provide for your whole family
This will be you after graduating from The Stationery Academy
“This is the best course I’ve ever done”
— emily
Elisabeth is a fantastic teacher and she really takes the nerves away of learning something new and diving into the invitation world. I know it’s scary investing in yourself in this way, but it is 100% worth it for all the resources you get, lessons you learn and support received from the community.
with activities and resources to guide you through the course
More than 60 lessons covering every step of starting, building, and growing your stationery business
Access to The Stationery Template Library with dozens of plug & play designs
Invitation to The Stationery Society, our private community for support, feedback, and just plain ol' friendship
10 Coaching Calls with Elisabeth and guest industry experts sharing their zone of genius!
Introducing...
60+ video lessons
50+ design templates
80-page workbook
ongoing coaching
community support
80+ page workbook with activities and resources to guide you through the course
the stationery academy
Increase your prices because your schedule is full
Get your systems, workflows, and branding done RIGHT
Attract clients that love your work and make the design process easy
Create a workflow that is professional and organized (so you get alllll the client referrals)
Find ease in your business and start to enjoy margin, free time, and flexibility in your life
2025 is the year you
finally
Go back to the basics and ensure your business is set up properly
Swipe my system for bookkeeping & properly organizing your $$$
Set up wholesale vendor accounts & save significant money on supplies
Here's What You'll Learn
Business Set-Up
module one
LET'S BREAK it DOWN
How to build your brand starting at the roots
The key to standing out in a saturated market
Step by step guide to creating a stunning website on ShowIt
Building Your Brand
module two
The pricing mistake many stationers make & what to do instead
How to increase your prices over time (and not lose all your clients)
Build a client experience (that justifies your prices)
Business Strategy
module three
Learn how to present pricing to leads (and double your conversion rate)
Fix the missing step in your process that is causing you to get ghosted
Contract must-haves to save you money and cover your 🍑
Client Workflows
module four
Core concepts you need to know as a stationer (let's fast track you to graphic design expert!)
How to source artwork for your designs (even if you can barely draw a stick figure)
Exactly what you need to know to use Adobe to create stationery (without feeling overwhelmed by everything else Adobe can do)
Design Deep Dive
module five
How to present proofs to your clients like a true professional
The proper way to export files for print (and how to save yourself lots of $$$ on reprints)
My exact ordering process for each part of the suite (with my go-to vendors and exclusive promo codes to save you 💵 on your orders)
Printing & Production
module six
Learn how to assemble wedding stationery to minimize damage during mailing
Dive deep into the world of postage & fully understand how to source postage for your clients’ suites (including vintage stamps!)
To mail or not to mail? We will hash out the pros & cons of each and cover why I choose to mail for my clients
Assembly & Mailing
module seven
Learn the 5 things that make people buy & how to leverage this in your marketing
How to build relationships with vendors in the wedding industry (and get more referrals as a result!)
Swipe my social media strategy that has led to 90% of my inquiries and clients
Gain the foundation needed to grow into the luxury wedding market
Grow Your Business
module eight
Wedding Paper 101: Break down my process from timelines, pricing, design, and production!
Stationery Etiquette: As a stationer, it's your job to know proper etiquette. This lesson will set you up for success!
Project Management in Trello: Gone are the days of feeling ALL OVER THE PLACE. Learn how to use Trello to organize all your tasks so nothing falls through the cracks.
Venue Illustrations: Learn how to use an iPad to create simple venue line artwork
Bonus Lessons
Extra, extra!
enroll now
I highly recommend this course whether you are just starting out or have been designing for years!
I loved being able to soak in all the information and bring these systems into my business. A bonus was developing new relationships and discussing ideas with other like-minded business owners.
Frances
ledgewood fine stationery
what our students are saying
You will get a 10x+ return on your investment in TSA
"I wouldn't hesitate to pay for this course over and over again. I have gotten so much value and confidence from working through it and implementing what I've learned into my business. This course has changed my mindset, my business, and my life. "
Alex
korynne & co.
I’ve paid thousands on courses. Without doubt, this is the best course I've purchased in my journey as a stationer.
Elisabeth holds nothing back in this course. No stone is left unturned. This course is like a complete instruction manual for anyone who wants to become a successful luxury wedding stationer.
Sam
olivean weddings
I'm Elisabeth
And I educate calligraphers, artists, and aspiring stationers (just like you!) how to build a profitable, thriving stationery business.
I built my multiple six figure stationery business from the ground up. With zero background in graphic design, art, or business, I bootstrapped my way to the top of a competitive industry.
I’m here to encourage you and remind you that if I can do it, so can you. I’ll say this many times throughout our journey together, so let me start now: there is space for you.
hey there
From Etsy Shop Side-Gig to $300k/year
Etsy Shop Side Gig
$300-500
Local Wedding Signage
$1-1.5k
Focus on Stationery
$5-7k
Invest in Growth
$10-15k
16-20 Hour Work Weeks
$25-30k
2018
2019
2020
2021
now
Let me help you get there
here's a quick visual of my journey...
per month
per month
per month
per month
per month
It only takes one.
ONE. SINGLE. CLIENT.
That's all it will take for you to make back your money.
Between all the skills you'll learn, resources you'll pocket, and coaching & support you'll have - I'll be darned if you don't book WAY more than one client from this course.
What's included in the course?
8 modules, 60+ core lessons, 15 bonus lessons
six industry expert guest q&a replays
80+ page workbook + resource kit
a private close-knit community of fellow stationers
10 coaching calls with elisabeth and 8 guest expert speakers
artwork, design templates, and mockups to get you started
Pay yourself back with your FIRST booked client!
$227
enroll now!
one payment
enroll now!
select the plan that works for you:
6 monthly payments
$1,197
most flexible
most popular
$157
enroll now!
9 monthly payments
NEW PAYMENT PLAN!
How It Works
& claim your virtual glass of champagne in our private community
enroll now
the course content (don’t worry, we’ll all be here to support you along the way)
dive into
when you start getting those *dreamy* client inquiries filling your inbox
celebrate
don't miss out on what's meant for you in 2025
A year from now,
you will wish you started today...
What's included in the course?
Business Toolkit
With lifetime access, you can revisit the lessons as much as you need
Video Lessons
More than 50 video lessons with closed captioning and video search capability!
Over 80 pages of INCREDIBLE value. Activities, checklists, guides, and so many resources
For guidance, encouragement, and coaching to accompany your learning
Join our private community (not on Facebook!) where you'll meet all your new stationery biz friends
Course Workbook
Live Q&As with Elisabeth
Private Community
A vendor guide with a list of all the vendors I use in my business plus many more. Includes vendors in Canada, UK, Aus, and Ireland
Vendor Guide
You'll get a library of licensed watercolor artwork by Sami Mancini to use in your designs
Licensed Artwork
You'll get a private invitation to EIGHT interviews with industry expert guest speakers
Expert Interviews
No more second-guessing your pricing. I'll walk you through pricing your work fairly and profitably
Pricing Calculator
You'll get access to a template library with plug & play designs for invitations, envelopes, wedding day paper, and more!
Template Library
"Elisabeth has created something our industry really needed!"
— taylor, meb calligraphy
If you are on the fence, I would say it's worth it! I thought this course might not be right for me, but Elisabeth really pulls back the curtains and lets you see behind her business! I think that is so helpful and validating. I have completely updated my process for the better.
Nikki has transitioned from doing mostly custom stationery into selling her art and digital designs online. She is going to answer your questions and share her secrets to building a successful digital stationery shop!
@lavenderandsea
nikki hess
Digital Shops
Lindsay is the literal QUEEN of wedding show strategy. She teaches how to book $20k+ in sales with ONE wedding show. Her sales skills and strategies are how she has grown her own business - you'll want to be at this session!
@mslindsayjwilliams
lindsay j. williams
Wedding Shows
Candice is TOP of the industry in wedding business coaches. She mentors wedding industry pros on how to grow their businesses, find their ideal clients, and master the art of marketing. You'll be taking TONS of notes during this one!
@candice.coppola
candice coppola
Omni-channel Marketing
learn from the best
Kirsten is a Pinterest GURU - she specializes in helping female-owned businesses make more money and reach more people through Pinterest. She's going to teach us about Pinterest specifically through the lens of stationery & the wedding industry!
@thepinbar_
kirsten tay
Pinterest Growth
Sally is a letterpress printer who has mastered the art of the press. She is going to answer all of your questions about letterpress printing both from the SHOP side and the stationer side to help you successfully create letterpress pieces.
@salstudios_
Sally thompson
The Art of the Press
Emily started her business as a wedding stationer and quickly learned the power of good SEO strategy. She has dug deep and learned exactly how to use search engines (Google, Bing, Pinterest, etc) to reach your dream clients and book more weddings!
@emilyzieglerseo
emily zeigler
SEO for Stationers
In addition to the 50 lessons included inside The Stationery Academy, you'll be invited to private coaching calls with these industry-leaders. They'll teach you all about a specific topic in their zone of genius!
i'm ready to enroll!
Stephanie is a live wedding painter who travels the world painting at luxury weddings (what a DREAM!). She has built such a successful live painting business that she now educates artists who want to add this revenue stream!
@torregrossafineart
stephanie gaffney
Live Painting
From branding to graphic design to social media, Kate is someone you need in your back pocket. She's going to teach us how to build a solid content plan using Canva (and you'll learn tons of Canva tips to make it easy as pie!)
@katehandling
kate handling
Create in Canva
We will have two coaching sessions with just me to help you stay on track with your business goals and see the BIG possibilities ahead of you. There will also be Q&A time on these calls to get course-related questions answered in real time!
elisabeth stuckey
Business Mindset & Q&A Sessions
You won't have to piece everything together on your own. You won't have to just shoot in the dark and hope you're doing it right.
Instead, you can simply follow the step by step guide I've created.
More importantly, you can jump RIGHT into our private, (non-Facebook) community and get to know fellow stationers who are walking the same path as you.
We are going to support one another and grow together. I can't wait to see how far you've come on this day next year. Let's do this!
You may feel overwhelmed right now. Building a business is not easy. But here's the good news...
I'm in 🙋🏼♀️
student success stories
From zero to $40k in one year after TSA.
"Last year I started from literally nothing 😂 from not even knowing how to register an LLC, to being terrified of using the Adobe programs, let alone trying to scout out reputable vendors I can trust for printing and other services.
TSA gave me both the foundational knowledge and confidence to build a business…more than my college degree ever did. 😅
This last year I was able to earn 40k in total revenue and almost 1,000 Instagram followers- my goals were initially to gain 400 followers and earn 4k in revenue!"
Caroline
Tsa alumni
From no clue where to start to planning for going full time
"TSA taught me all I needed to know & more about launching a successful stationery business. It's worth every penny.
I went from having no clue where to start to having concrete skills to head in whichever direction I choose with all things stationery. I wasn't sure I could turn it into a career before TSA, and now I am considering what life will look like when I head in that direction full time."
Tori
tsa alumni
@toribilasart
@wordforworddesigns
struggling with imposter syndrome
wondering if you will ever stand out from other designers
getting ghosted by client after client
then this course is for you
if you're tired of...
This course TRULY covers everything you could want and need when it comes to starting or scaling your stationery business.
— alex, course student
- Lesson 1: Register Your Business
- Lesson 2: Google Suite & Email
- Lesson 3: Banking & Bookkeeping
- Lesson 4: Wholesale Accounts
course syllabus
Business Set-Up
module one
lesson outline
- Lesson 1: Stand out as a Stationer
- Lesson 2: Brand Identity
- Lesson 3: Brand Voice
- Lesson 4: Brand Visuals
- Lesson 5: Website Design
Building Your Brand
module two
- Lesson 1: Pricing Strategy
- Lesson 2: Client Experience with Dubsado
Business Strategy
module three
- Lesson 1: Leads Part 1
- Lesson 2: Leads Part 2
- Lesson 3: Contracts
- Lesson 4: Invoicing Clients
- Lesson 5: Project Timelines
Client Onboarding
module four
- Lesson 1: Finding Your Style
- Lesson 2: Color Theory
- Lesson 3: Typography 101
- Lesson 4: Adobe Crash Course
- Lesson 5: Sourcing Artwork
- Lesson 6: Designing for Print Methods
Foundations of Design
module five: part 1
- Lesson 1: Exporting Files for Print
- Lesson 2: Placing Orders
- Lesson 3: Data Merge & Envelope Addressing
Printing & Production
module six
- Lesson 1: Assembly 101
- Lesson 2: Ribbon & Wax Seal Assembly
- Lesson 3: Envelope Liners, Gate Folds, & Belly Bands Assembly
- Lesson 4: Postage
- Lesson 5: Mailing for your Clients
Assembly & Mailing
module seven
- Lesson 1: Sell with Confidence
- Lesson 2: Networking in the Wedding Industry
- Lesson 3: Build your Portfolio
- Lesson 4: Social Media as a Tool for Growth
- Lesson 5: Upselling & Revenue Streams
- Lesson 6: Growing into the Luxury Market
Grow Your Business
module eight
- Client Project Management with Trello
- Annual Planning & Scheduling
- Stationery Etiquette
- Venue Illustrations on an iPad
- Wedding Paper 101
- Fostering an Abundance Mindset
Bonus Lessons
woo hoo!
- Lesson 1: Sample Kits
- Lesson 2: Design Consultations
- Lesson 3: Stationery Design Part 1
- Lesson 4: Stationery Design Part 2
- Lesson 5: Design Embellishments
- Lesson 6: Proofing & Mockups
Client Design Process
module five: part 2
- Flat Lay Photography with Juliana Mary
- Business Bookkeeping with Kickstart Accounting
- TikTok Strategy with Julia Kay
- Working with Planners with Taryn Blake
- Semi Custom with Alex Loffert
- Q&A with Czar Press
i'm ready to enroll!
What's included in the course?
8 modules, 60+ core lessons, 15 bonus lessons
six industry expert guest q&a replays
80+ page workbook + resource kit
a private close-knit community of fellow stationers
10 coaching calls with elisabeth and 8 guest expert speakers
artwork, design templates, and mockups to get you started
Pay yourself back with your FIRST booked client!
$227
enroll now!
one payment
enroll now!
select the plan that works for you:
6 monthly payments
$1,197
most flexible
most popular
$157
enroll now!
9 monthly payments
NEW PAYMENT PLAN!
Test drive the course.
Get your money back if it didn’t serve you.
I want you to feel NO risk signing up for The Stationery Academy. I am so confident this course will serve you, that I'm including a 7-day-money-back guarantee.
I'm willing to BUY the course back from you if you don't find it helpful for your business.
money back
guarantee
100%
Will I have immediate access to the course content?
Yes! You will receive immediate access to the course portal, private course community, and resources. The course is work-at-your-own-pace, but also partially guided through weekly live Q&A sessions 🤍
Frequently Asked Questions
Will I have lifetime access to the course content?
Yes! Come back as often as you need, and take your time working through the lessons. It’s yours forever.
Is this course beneficial for stationers outside the US?
Absolutely. I have intentionally added resources for stationers in all countries, including a vendor guide with vendors based in the UK, Australia, Canada & more.
Is this course only for wedding stationery designers?
I have dabbled in all kinds of stationery, and have found wedding stationery to be the most lucrative and able to support my lifestyle as a full-time income. However, the skills you’ll learn in this course (in Adobe specifically) will allow you to create all kinds of stationery - from greeting cards to notepads, party & event stationery, wedding day paper & signage, etc. I’m all about multiple streams of revenue!
How much does the course cost?
The cost is one payment of $1,197 or 6 monthly payments of $227. You'll recoup your investment with your FIRST booked client!
What equipment/supplies do I need?
In order to get the most out of this course, you will need a working computer and access to Adobe InDesign, Illustrator, and Photoshop. That's it!
Is this course for new or experienced stationers?
This course is intentionally crafted to serve BOTH brand new and experienced stationers. From the first steps of business registration and finances through the transition into the luxury market as a stationer, we will cover it all. The course covers the basics and goes deep into branding, sales, and marketing to help designers of all levels see big time growth.
Is the community hosted on social media?
No! After polling my audience, it was clear that you all would prefer to have a more intimate, business-focused community that doesn't require you to be on social media. Our private community will be hosted on a platform called Circle and all Q&A sessions will be hosted through Zoom!
Do I need to be an artist or graphic designer to take the course?
NO! I am a self-taught stationery designer. I am going to teach you how to create beautiful designs by sourcing artwork created by other artists. You do not need any artistic skills OR a graphic design degree to be successful. Many trained designers took my course and said they still learned SO MUCH!
Which Adobe software are you teaching in this course?
We will step into Adobe InDesign, Illustrator, and Photoshop throughout this course. I will walk you through my design process, which is mostly completed in InDesign.
“Jump in without hesitation, you won’t regret it”
— CYNTHIA, ARTICYN BOUTIQUE
I completely understand. Every dollar invested in your business is an important one! Reach out to my team. We can answer your questions directly or connect you with a course alumni who can help you make the best choice for you.
Still on the fence?
© raise your words design 2023
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